Resident lounge, Henry House at Clift Farm
Strategy

Expert managers of real estate capital

We capitalize on the stabilization and growth of the U.S. residential real estate market, with a specific focus on multi-family communities.

Our objective is to build a robust portfolio diversified by geography within the multi-family market, acquiring both performing and underperforming properties in partnership with leading financial groups.

"We take a focused, conservative approach to acquiring existing multi-residential properties, creating investment opportunities and nurturing them throughout the life of the venture."
The Brass Investment Process

A three-fold approach

Step One

Identify Market Trends

We identify regions where industrial or commercial growth is occurring and expected to continue, focusing on cities with a supply-and-demand imbalance and low vacancy.

Step Two

Capitalize on Trends

We purchase stable, income-producing property, capturing future gains from market trends while benefiting from stabilized cash flow from the inception of the project.

Step Three

Maximize Value

We increase property value by tightening occupancy, improving energy efficiency, boosting ancillary revenue, upgrading units, and employing an effective capital structure.

How It Works

Your investment, our optimization

Phase 1

Your Investment

Opportunities to invest in 150–500 unit properties valued between $30M and $130M in high-growth markets.

Phase 2

Our Optimization

We nurture each venture, generating monthly cash flow while maintaining and upgrading properties to accelerate appreciation.

Phase 3

Progress Reported

We provide accurate and timely reporting throughout the life of the investment.

Phase 4

Gains Accrued

We target investments yielding 6%+ cash-on-cash through increased revenue and reduced expenses.

In Detail

From acquisition to exit

We take a focused, conservative approach to acquiring existing multi-residential properties, creating investment opportunities and nurturing them throughout the life of the venture.

Click each stage below to explore our methodology in depth: a process refined over five decades of market cycles.

We strategically acquire multi-residential properties in key geographic areas to maximize value, targeting markets with strong fundamentals.

A focused and conservative approach to acquiring existing properties, and to a lesser extent development opportunities, generating solid monthly cash flow while upgrading assets.

We increase value by tightening occupancy, improving efficiency, boosting ancillary revenue and upgrading units. This maximizes net income over the long term.

A map of potential exits is considered as part of every acquisition and re-evaluated throughout the investment to determine the right time to sell, refinance, or partially divest.

Where We Invest

Three key investment types

Core

Acquiring new developments where risk is mitigated by simpler due diligence, with emphasis on branding, marketing and maintaining the asset to generate solid monthly cash flow.

Core+

Acquiring relatively new properties with low vacancy and solid demographics in markets enjoying population and employment growth, managed actively to maximize ROI.

Value Add

Acquiring established properties in prime locations, then applying capital improvements and operational efficiencies to maximize NOI and competitive position.

Partner With Brass

Put our process to work for your capital

Connect with our team to discuss how our process can work for your capital.

Get in touch